Shares are rallying hard today. Let's think about what this interview signals. Chipotle has been relatively quiet about this. Why? Well maybe they just didn't have all the facts.
The market has sniffed out they waited until they fully comprehended and solved any issues that might of caused this. This is clear.
From Business Insider's recap of CEO Steve Ells' Today Show appearance:
These are great answers. They're great for a short term pop and short squeeze. They're great for long term investors. However, is a warm and cuddly tv interview going to convince you to go Chipotle any time soon? The issue remains...
Trade 'em well!
Disclosure: I have no position
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